Grand Central Optical

New York, USA
Architetti
Belmont Freeman Architects
Anno
2000

The fourth in a series of retail stores for this client, the shop occupies a long narrow space that runs from Madison Avenue through to the lobby arcade of the Roosevelt Hotel. The minimalist interior is dominated by a thirty-six foot long internally-lit sales counter. The window display incorporates a video projection of faces onto a plaster head.

BFA’s work for this chain won a First Place Retail Design Award from the ASID.

Progetti collegati

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  • GOLD - Wohnbau Goldberg
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  • BENE - Wohnbau Benedikt
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  • PUCH - Wohnbau Puchsbaumgasse
    GERNER GERNER PLUS

Rivista

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