Grand Central Optical

New York, USA
Architects
Belmont Freeman Architects
Year
2000

The fourth in a series of retail stores for this client, the shop occupies a long narrow space that runs from Madison Avenue through to the lobby arcade of the Roosevelt Hotel. The minimalist interior is dominated by a thirty-six foot long internally-lit sales counter. The window display incorporates a video projection of faces onto a plaster head.

BFA’s work for this chain won a First Place Retail Design Award from the ASID.

Related Projects

  • Gebäudeadaptierungen Rathausbereich - Zwentendorf
    maul-architekten zt gmbh
  • FON - Housing and Kindergarten Fontanastrasse
    GERNER GERNER PLUS
  • GOLD - Housing Goldberg
    GERNER GERNER PLUS
  • BENE - Housing Benedikt
    GERNER GERNER PLUS
  • PUCH - Housing Puchsbaumgasse
    GERNER GERNER PLUS

Magazine

Other Projects by Belmont Freeman Architects

Stockwell-Rodríguez Residence
Bedford, USA
Sushi Yasuda
New York City
Music Building, Ogaki Women's College
Ogaki
Alumni Auditorium Columbia University School of Medicine, 1993
New York, USA
Presidential Towers
New York, USA