- Kimitsu City, Chiba, Chiba
- 1亿 - 10亿
This is a project of FitZone24 flagship shop.
FitZone24 is a fitness club and have several stores in the area of Kimitsu city.
A main user of existing store is a male member, especially heavy user such as athlete. In order to get female member, we are asked to renew their brand image, while following original brand image in addition to building design.
While avoiding the design styles often found in fitness clubs, in this case, the design is luxurious, but not too gorgeous, so that it is easy for female members to enter.
The logo is also fine-tuned.
As a result of being asked to eliminate problems at existing stores, a plan that carefully considers the ease of operation in a 24-hour business style, ease of use of members, and crime prevention has resulted in a sharp increase in the number of female members.
Because it is a road surface shop, the interior view from running car and the access line is devised. While using the existing brand red color a lot, the interior was mainly black and mirrors only. The aim was to create a space where the red was more prominent but calm and focused.
The eaves of the cantilever projecting from the facade have a depth of 4M and welcome the visitors.