Shinichiro Ogata

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Born in Nagasaki Prefecture. Established Simplicity Co., Ltd. in 1998. 

Pursuing the concept of redefining the next generation of Japanese culture and design,

Ogata has developed his own establishments including the Japanese dining club and tea house yakumo saryo, the Japanese confectionery brand HIGASHIYA, and the product line S[es].

In addition to his own company’s brands, Ogata is responsible for the design and direction of a wide range of projects in architectural, interior, product, graphic, and packaging design.

In 2004, he took charge of the architectural and spatial design for Sansou Murata in Yufuin.

In 2008, he managed the direction and overall design for the paper tableware series WASARA.

In 2011, he completed the interior and spatial design for the University Museum of the University of Tokyo’s INTERMEDIATHEQUE and was appointed Affiliate Associate Professor.

In 2013 and 2014, he was in charge of interior and spatial design for skincare brand Aēsop’s stores “Aēsop Kyoto” and “Aēsop Shinsaibashi,” and for Hyatt Hotel’s Andaz Tokyo Toranomon Hills.

He recently released his first book, HIGASHIYA.